Managing Sport Events
-15%
portes grátis
Managing Sport Events
; ;
Human Kinetics Publishers
08/2013
240
Dura
Inglês
9780736096119
15 a 20 dias
Descrição não disponível.
Chapter 1. Understanding the Sport Event Industry Career Paths in Sport Event Management Skills, Knowledge, and Traits for Success Sport Events Versus Nonsport Events Sport Tourism Relationship Between Sport Event Management and Sport Facility Management Types of Sporting Events Summary References Chapter 2. Event Conceptualization Event Planning Leadership and Decision Making in Event Management Brainstorming in Event Management Purpose of the Event Choosing the Type of Event SWOT Analysis Developing a Mission for the Event Setting Goals and Objectives Planning Logistics Thinking Creatively and Planning for Uniqueness Planning Promotional and Ancillary Components Developing an Operational Timeline Planning for Contingencies Summary References Chapter 3. Event Bidding Bidding Process Feasibility Studies Bid Documents Sports Commissions Summary References Chapter 4. Event Staffing Organizational Chart Identifying Necessary Staff Scheduling Staff Considering Outsourcing Staff Managing and Motivating Staff Personal Management Style and Effective Leadership Management Meetings Communicating With Staff Volunteers Team Building Summary References Chapter 5. Event Budgeting Stages of the Budgeting Process Budget Components Types of Budgets Types of Revenues Types of Agreements Types of Expenses Controlling Costs Using Spreadsheets Cash Flow and Cash Management Summary References Chapter 6. Event Sponsorship Sponsorship Sponsorship Components Sponsorship Benefits Components of a Sponsorship Proposal Activation and Evaluation Techniques Summary References Chapter 7. Event Marketing Developing a Marketing Plan Target Marketing The Marketing Mix Event Promotion Attracting Spectators Attracting Participants Branding the Event Electronic Event Marketing Creating Community Support Summary References Chapter 8. Media Promotion and Relations The Critical Rs Symbiotic Relationship: Working Together to Achieve Greatness Differentiating the Promotional Mix From the Marketing Mix Promotional Tools Social Media: A "New" Tool for Success Evaluating Success Summary References Chapter 9. Contract Considerations Types of Contracts Tips for Negotiating Contracts An Attorney's Perspective: Neil Braslow, JD, on Contracts Federal Legislation Summary References Chapter 10. Risk Management and Negligence Risk Management Process Risk Management Planning Threats to Events Crowd Control Crowd Management Plans Negligence Summary References Chapter 11. Event Services and Logistics Event Timeline Event Registration Ticket Sales Food and Beverage Operations Waste Management Services Custodial Services Transportation Services Lighting Vendor Relationships Event Facility Selection Customer Service Awards Ceremonies Summary References Chapter 12. Event-Day Management Event Flow Alternative Plans Communication Managing Staff Managing Spectators Managing Participants Managing Sponsors Easily Missed Details Summary References Chapter 13. Postevent Details and Evaluation Postevent Promotions Postevent Media Coverage Sponsor Follow-Up Post-Event Debriefing Event Evaluation Evaluating Outcomes and Objectives Measuring Economic Impact Summary References
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Chapter 1. Understanding the Sport Event Industry Career Paths in Sport Event Management Skills, Knowledge, and Traits for Success Sport Events Versus Nonsport Events Sport Tourism Relationship Between Sport Event Management and Sport Facility Management Types of Sporting Events Summary References Chapter 2. Event Conceptualization Event Planning Leadership and Decision Making in Event Management Brainstorming in Event Management Purpose of the Event Choosing the Type of Event SWOT Analysis Developing a Mission for the Event Setting Goals and Objectives Planning Logistics Thinking Creatively and Planning for Uniqueness Planning Promotional and Ancillary Components Developing an Operational Timeline Planning for Contingencies Summary References Chapter 3. Event Bidding Bidding Process Feasibility Studies Bid Documents Sports Commissions Summary References Chapter 4. Event Staffing Organizational Chart Identifying Necessary Staff Scheduling Staff Considering Outsourcing Staff Managing and Motivating Staff Personal Management Style and Effective Leadership Management Meetings Communicating With Staff Volunteers Team Building Summary References Chapter 5. Event Budgeting Stages of the Budgeting Process Budget Components Types of Budgets Types of Revenues Types of Agreements Types of Expenses Controlling Costs Using Spreadsheets Cash Flow and Cash Management Summary References Chapter 6. Event Sponsorship Sponsorship Sponsorship Components Sponsorship Benefits Components of a Sponsorship Proposal Activation and Evaluation Techniques Summary References Chapter 7. Event Marketing Developing a Marketing Plan Target Marketing The Marketing Mix Event Promotion Attracting Spectators Attracting Participants Branding the Event Electronic Event Marketing Creating Community Support Summary References Chapter 8. Media Promotion and Relations The Critical Rs Symbiotic Relationship: Working Together to Achieve Greatness Differentiating the Promotional Mix From the Marketing Mix Promotional Tools Social Media: A "New" Tool for Success Evaluating Success Summary References Chapter 9. Contract Considerations Types of Contracts Tips for Negotiating Contracts An Attorney's Perspective: Neil Braslow, JD, on Contracts Federal Legislation Summary References Chapter 10. Risk Management and Negligence Risk Management Process Risk Management Planning Threats to Events Crowd Control Crowd Management Plans Negligence Summary References Chapter 11. Event Services and Logistics Event Timeline Event Registration Ticket Sales Food and Beverage Operations Waste Management Services Custodial Services Transportation Services Lighting Vendor Relationships Event Facility Selection Customer Service Awards Ceremonies Summary References Chapter 12. Event-Day Management Event Flow Alternative Plans Communication Managing Staff Managing Spectators Managing Participants Managing Sponsors Easily Missed Details Summary References Chapter 13. Postevent Details and Evaluation Postevent Promotions Postevent Media Coverage Sponsor Follow-Up Post-Event Debriefing Event Evaluation Evaluating Outcomes and Objectives Measuring Economic Impact Summary References
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